Wow Day http://www.wowday.org Thu, 19 Apr 2012 06:44:11 +0000 en hourly 1 Building a profitable e-mail list for Internet Marketing http://www.wowday.org/building-a-profitable-e-mail-list-for-internet-marketing/ http://www.wowday.org/building-a-profitable-e-mail-list-for-internet-marketing/#comments Thu, 19 Apr 2012 06:44:11 +0000 admin http://www.wowday.org/?p=8 To become successful in online business you need to have sales people who have an interest in your products and services. Building an e-mail list is part of this since you can stay in touch with the people on your list and develop relationships that lead to repeat sales in your business. There are many ways that people can join your e-mail list within a short time. As much as this is very possible, you may need to ask yourself if these people are likely to buy from you. Some tips on building a quality e-mail list of people that you can target with your online marketing and those that are likely to buy from you include:

  1. Discover what your potential customers want – This might sound obvious and easy but it is not always the case. You can spend time creating products for which there is no demand and this ends up being a waste of time. Do your research by spending time online listening to what people are saying the forums in regards to the problems and challenges they face. With this, you will get to know what potential customers want
  2. Deliver quality content on your platforms – This helps you to make a name for yourself as someone that can be listened to. Ensure that your website, social media and blogs are giving people the right information that they are looking for. If people see the quality of what you are offering, they will most likely buy your products
  3. Optimize your website ad blog for search engines – You would want people to find your site when they do an online search. If the site is located in the far pages of the search results, it is most likely no one will see it. Use the right keywords and in the right places.
  4. Use paid advertising – You can get people to your site using paid advertising as it gives quicker results than Search Engine Optimization (SEO). Both ideas can be used together though. Target your advertising to the right people
  5. Work with people in your niche – Look for businesses that are complementary to yours but do not go for direct competitors. You can request for a list and reward them with a percentage of the profits
  6. Make it easy for people to join – You should make it very straightforward for people to join your list. Ensure that you capture all the contact details of all the people who visit your website
]]> http://www.wowday.org/building-a-profitable-e-mail-list-for-internet-marketing/feed/ 0 Internet marketing – increasing customer’s trust http://www.wowday.org/internet-marketing-increasing-customers-trust/ http://www.wowday.org/internet-marketing-increasing-customers-trust/#comments Thu, 19 Apr 2012 06:42:09 +0000 admin http://www.wowday.org/?p=6 In online marketing, success comes only if the work you are doing has credibility. Shoppers are very careful when they are purchasing services and products online. Trust can be easily achieved when you combine small actions together. If this is done, you may have a skeptic buyer buying from you and ignore your competitors. Some of the ways in which you can gain visitors’ trust include:

  1. Explain everything – Explain to them how to do simple things like filling out online forms, explain how the products are shipped and clarify any information and fears they may be having. Assure them that the payment method is completely confidential and totally secure.
  2. Place a good picture – It is said that a picture is worth a thousand words and having a good quality picture of you makes the visitors more confident. You can include an ‘About Us’ page that tells you what the company is about and the people behind it
  3. Let the customer do the talking – Customers can provide their feedback through testimonials. This also makes you know that real people have used your products and services. Testimonials have an e-mail address, web address and a photo
  4. Links – Ensure that all the links on your websites are working well. Broken links can be very frustrating and can keep away potential shoppers
  5. Professional design – Ensure that your website has been designed professionally with appropriate page layouts, easy to read fonts, attention grabbing headlines and an interface that will attract your visitor’s attention. Avoid using flashy banners and funny animations. Ensure that your copyright information is updated too
  6. Contact – Make it easy for visitors to contact you. Professional companies clearly detail their physical location, telephone, fax, e-mail address and all the other vital contact details. You can include names of people in various departments that the visitors can contact directly
  7. Money-back guarantee – Eliminate the risk with a money-back guarantee for poor services rendered. It is extremely hard to trust anyone with so many websites coming up. Without this, it might be very hard to close a sale.
  8. Privacy policy and disclaimer – Ensure that this is displayed when you are collecting personal information from your visitors. Some people are very keen in reading this for fear of being sold or given away

There are many new Internet users that get online on a daily basis and you need to understand them and especially your customers and provide excellent customer service and make them feel as comfortable as possible. This enables them to trust you easily.

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